Website Designers and Developers - Who To Choose?
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Find
a firm which has a proven background in marketing, sales,
and business development, in addition to graphics capablities
and expertise in technology.
New Tech Web focuses on using your website as a tool
to enhance your desired business results first.
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There are typically
two types of website companies to choose from: the graphics artists
who will produce a pretty site and the technical specialists who
will produce a functional site. The most important key, though,
is to find a firm who knows marketing and understands business development
– like New Tech Web.
Website Design
Firms Are Not Created Equal
Which website design firm will create a website that will help your
company be more profitable? What can you look for in their work,
their words, their proposal that will help you make the right choice?
DOWNLOAD A SELECTION CRITERIA CHECKLIST
Successful
Websites
Look at their website work and track record. Are they experienced
at creating successful websites? What results do their clients get
from their websites? Has the website design firm given their clients
tools to make their websites an ongoing success? Are they focused
on the results you want or on just putting up a website?
Website Graphics
Designers
Specialists in the website look. Their background is often in graphic
design for print. Make sure they're experienced in graphic design
for websites. Graphic design for websites and for print are very
different. How? Print layout is static - once the ink is on paper
nothing changes. Website design must take into account different
browsers, different screen sizes and settings. You'll want your
website to look good on a 13" monitor and a 21"monitor.
Browsers (Internet Explorer, Netscape Navigator, America On Line
are the top three) have different characteristics and can effect
how a website looks. Graphics must be optimized to down-load quickly
and still look good. Slow loading pages frustrate visitors and drive
them away - possibly to your competitor.
eBusiness
Development Consulting
eBusiness is a new and changing arena. Work with an experienced
firm who keeps current with what works and what doesn't. They should
take into account your "bricks and mortar" business goals,
your capacity, plans for growth and the realities of your business.
Look for a company who can identify ebusiness opportunities that
will strengthen your business.
On-Line Marketing
Expertise
"Build it and they will come" does not apply to websites.
Choose a website design firm that takes into account your need to
drive traffic to the website, generate sales and leads from the
website as well as give your visitors a reason to come back over
and over.
Website Entertainment
You know what I mean - moving objects, floating text, moving pictures
are just the start. Will entertaining website visitors improve the
success of your website? Depends on your audience. Depends on the
purpose. There are many tools that can be used in your website.
Use those that fit with your target audience and with your goals.
Flash is one example of a popular tool is often misused. How does
this happen? Because techies think its cool and are eager to use
it as much as possible - they may not consider whether it's in alignment
with achieving your website goals.
Using New
or Part-Time Talent
Working with a person or company that is new in the industry is
risky. You may save money on the front end, but if the learning
curve for the designer is great your opportunity cost could be very
high. If they still have their "day job" they may be difficult
to reach during business hours. It could take them much longer to
finish your website. A professional firm focused on website design
can provide the expertise and direction to help your website be
a success for your company.
Long Term
Website Goals
Consider how much on-going support you want. Do you want help with
keeping your website up to date? Improving your website results?
A company that is able to help you for the long run is more likely
to design your website for the long run. A company whose goal to
finish your website then move on may not take your long term website
success into account.
Website Results
Your website should generate more money or save more money than
it costs. Look at the return on investment and make sure it's realistic
for your business. Your company is a valuable and unique resource
for your clients and potential clients. A custom website can help
you take advantage of opportunities in the market place that can
lead to results in the areas that will strengthen your company.
How
a website can help your company increase profits.
Contact us today for a complimentary consultation
to see how your website will enhance your business bottom line.
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