Does Your Business Need a Professional Website?
You're thinking about a website for your business or, you have a website, but it isn't performing and you've been thinking about ways to "spruce it up" to try to get better results.
Here's what you need to think about:
Do It Yourself? or Keep It In the Family?
If you've been thinking about having a close friend or relative, a secretary, or the IT guy build your website, think again. Your website is an online representation of your business. Even if your friend or employee has the software tools and experience to create the pages for a website, do they really understand your business objectives, your marketing, your sales process, and your internal systems? Are they capable of professionally representing your business in front of all your most important clients and prospective clients? Will they be around to manage and maintain the site over time?
What Tools to Use? Am I Prepared
There are many affordable "do-it-yourself" tools for creating websites that are relatively easy to use. New Tech Web and most professional web firms use Dreamweaver, UltraDev, or other "professional-strength" tools. But do you have the time? And there is more to your site than do-it-yourself tools will provide: Who will create, manipulate, and optimize your graphics? Who will write and edit your content? Who will advise you on photography, search engine optimization, and marketing? Just like owning a calculator doesn't equip you to do your company taxes, having access to website creation tools doesn't prepare you to create a professional website.
If you or someone you know is adept in all of these areas and is comfortable with project management in order to prepare and manage all the information needed for your site as well as see it through to completion among all of the other projects vying for your time, you're ready to move ahead.
Hire a Web Design Company?
There are hundreds or maybe thousands of website design and development companies out there. Many are individuals who see website design as a quick way to turn a hobby into a business. Many of these same "solo-preneur" companies are out-of-business in six months.
When you shop for a website design company, look for one who asks about your company's image, your business objectives, and your client profile. A website company who understands your business from a marketing and sales standpoint is more likely to have the expertise to develop a website that will move your visitors into action to become prospective customers or buying clients.
Time to Get Serious
Your website is an investment in the future of your business, potentially your family's future, and your employees' futures. It's not something to be taken lightly.
It comes down to this: There is a reason for specialization. Your clients hire you to do what you do because you can do it better, more effectively, and faster than they can. You produce superior products and services your clients are happy to pay you for. Work with a website company that will create a site you will be proud of, one that impacts your bottom line, and enhances your business results.
Contact New Tech Web today to discover how you can have a winning website for your business. Or, just keep thinking about it.