Thinking About a Website?
You've been told you need a website: "Any company who doesn't have a website by 2010 will be out of business". They may be right.
Or, you have a website, but it isn't performing and you've been thinking about ways to "spruce it up" to try to get better results.
Here's what you need to think about:
Do It Yourself? or Keep It In the Family?
If you've been thinking about having a close friend or relative, a secretary or the IT guy build your website, think again. Your website is an online representation of your business. Even if your friend or employee has the software tools and experience to create the pages for a website, do they really understand your business objectives, the marketing and sales process, and your internal systems? Can they professionally represent your business in front of all your most important clients and prospective clients? Will they be around to manage and maintain the site over time?
What Tools to Use? Am I Prepared
Microsoft FrontPage is pretty affordable and not that tough to learn. (New Tech Web and most professional web firms use Dreamweaver/UltraDev or other more "industrial-strength" tools.) But do you have the time? And there is more to your site than FrontPage will provide: Who will create, manipulate, and optimize your graphics? Who will write and edit your content? Who will advise you on photography, search engine optimization, and marketing?
If you or someone you know is adept at all these areas and is comfortable with project management, you're ready to move ahead.
Hire a Web Design Company?
There are hundreds or maybe thousands of website design and development companies out there. Many are individuals who see website design as a quick way to turn a hobby into a business. Many of these same "cottage industry" companies are gone in six months.
When you shop for a website design company, you need to find one who can ask the tough questions about your company's image, your business objectives, and your client profiles. You need to find a company who understands how to take your website visitors and move them into action to become prospective customers or buying clients.
Time to Get Serious
Your website is an investment in the future of your business, potentially your family's future, and your employees' futures. It's not something to be taken lightly.
It comes down to this: There is a reason for specialization. Your clients hire you to do what you do because you can do it better, more effectively, and faster than they can. You produce superior products and services your clients are happy to pay you for. Work with a website company that will create a site you will be proud of, one that impacts your bottom line and enhances your business results.
Contact New Tech Web today to learn more about how you can have a winning website for your business. Or, just keep thinking about it.
|
